1: Make it Personal Hypnotic writing speaks to YOU, the reader. Youll find words such as you, me, I, yours, etc. All of this makes you feel like the writing is speaking to your personally. In fact, it is. The more personal, the more hypnotic.
2: Keep it Active Hypnotic writing is active. Youll find lots of verbs. Youll find little passive writing. Its the difference between saying, The writing was hypnotic, and saying, Joe weaves hypnotic writing. The first is passive, the second is active.
3: Get Emotional Hypnotic writing taps your emotions. You may find it doing so in a story format or in a direct narrative. Either way, the writing will pull at your heart strings. One of Joes most famous letters began, I was nearly in tears… That line engaged the emotions of readers. You had to read the letter to discover what the tears were for.